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2024.04
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Facilitation of Sub-rights and Their Markets
Publishing Industry Facilitation of Sub-rights and Their Markets Plays, Films,
Merchandising Goods
, Etc. 2021.09.06 As Korea’s soft power expands, more people in the world are taking an interest in Korean culture. The best leaders of Korea’s soft power are BTS, director Bong Joon-Ho who has presented various movies including “Parasite,” and actress Youn Yuh-Jung’s achievement through the movie “Minari.” The values of Korean pop culture are growing, and many people worldwide are sharing Korean culture. Such a phenomenon implies that the opportunities and spaces for sharing Korean culture worldwide develop simultaneously at a rapid pace. It was, therefore, a natural result that people began to pay more attention to Korean publishing content – the source of the OSMU (once source, multi-use) – in addition to the phenomenon. All this means that it has become a reality that the number of different usage cases of sub-rights based on Korean publication c...
VOL.38 / 2021.09
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